ONE-TO-ONE COACHING THE SPIELMAN & ASSOCIATES I•RIS / PIB™ EXPERIENCE While the business world spends hours strategically designing, developing and packaging brands, they often forget a key component–the people behind those brands. But one of the most effective branding tools you have is yourself. How much, or how little, people believe in you has already been determined by their first impression. It's not just for business–celebrities take Personal Image Branding (PIB) very seriously. The smartest and most successful use stylists to make sure every impression is powerful, positive and compelling. And they continuously work to evolve it–just as any smart business develops their brand. Now it's your turn. THE PROCESS: Step 1. Defining your brand Buttoned-up or sophisticated. Edgy or elegant. Business suit or business casual. Spielman & Associates I•RIS /PIB will help you define your brand in words, then turn that brand into a visual image that uniquely represents you. Step 2. Shopping your closet By taking a fresh look at the pieces you have and finding new ways to put them together, we'll make the most of the investments you've already made. We'll photograph complete looks, so you'll have a handy guide at your fingertips that makes getting your look together each day a no-brainer. We'll help you purge your closet constructively, then create a Strategic Shopping List of the items you need. Step 3. Completing your brand Together, we make it fun and empowering to develop and style the image you want to convey. Your image building blocks can include: ■ Wardrobe ■ Tailoring ■ Accessories ■ Hair ■ Makeup ■ Eyewear ■ Closet Organization If we need to shop for additional items, we'll do it on your timeline and budget. We take advantage of stores at
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